1.
張幸慈Chang, Hsing-Tzu 杜瑞澤Tu, Jui-Che
體驗經濟時代的來臨，顧客消費時除了重視產品性能或服務效益之外，亦同時重視能否從消費活動中獲得難忘的體驗及愉悅之感覺，已不再是價格的競爭。就婚紗產業而言，婚紗公司管理者充分了解顧客真實需求與期盼，進而提升產品價值與企業競爭力，是婚紗公司增強企業競爭力的重要課題。本研究經由文獻探討建構理論模型，體驗行銷策略模組直接正向影響體驗價值，而體驗價值則直接正向影響整體滿意度，最後整體滿意度也顯著正向影響顧客推薦意願，經由結構方程模式之配適度檢定，顯示本研究整體理論配適符合可接受的適合度檢定水準，表示理論模型可獲得支持。本研究整體獲得的結果，可供婚紗產業擬定行銷策略之重要參考，進而達成企業永續經營的目標。
With the advent of the experience economy, consumers not only prioritize product performanceand service benefits but also seek unforgettable and enjoyable experiences through consumptionactivities. It is no longer a price competition. In the wedding industry, for example, company managersmust thoroughly understand customers’ real needs and expectations to enhance product value andcorporate competitiveness—factors which are the most critical in improving the competitiveness ofwedding companies. This study proposes a theoretical model while referencing the extant literature.The strategic experiential module directly and positively affects experiential value, which in turn has adirect positive influence on total satisfaction. In addition, final total satisfaction has a significantlypositive impact on customers’ willingness to recommend. A structural equation model is applied to testthe goodness of fit. The results show that the overall model fit is within the acceptable level, and thus,the theoretical model is supported. The findings of this study can serve as a useful reference for thewedding industry to formulate marketing strategies and achieve operational sustainability.
本研究旨在探討以電腦繪圖呈現彩妝設計圖之繪畫能力技能。彩妝設計圖是美容乙級證照考試項目之一，長久以來學生彩妝之教學模式，大多由老師採取手繪方式示範講解彩妝設計圖，為達到考試標準要求，需不斷練習訓練迅速、有效率、細緻繪畫手法，以求快速呈現精緻彩妝。經由電腦繪圖的協助，再搭配與手繪模式相似之電腦繪圖設計軟體手繪板應用，可以練習多次嘗試不同的配色方式與筆觸，快速提升繪畫技能，再進行彩妝設計圖對比分析，彙整出相同筆觸繪圖工具，建立彩妝專業電腦軟體應用工具資料庫；且經由累進彩妝設計圖練習成果的記錄，可看出進步的軌跡。期望利用此輔助教學模式，可大幅提升學生美容專業之學習成效，而為了培育具有優良技術之美容專業學生，必需改變彩妝之傳統教學方式，以符合就業市場專業人才之需求。
關鍵詞：彩妝設計圖、電腦繪圖、電腦輔助教學
The purpose of this study is to explore the drawing skills of using computergraphics to present make-up design. The make-up design is one of the Level Bprofessional certification of cosmetology examination. It has been a long timetraditional teaching model for make-up drawing that teachers explain anddemonstrate the make-up design drawing to students by hand. Constant practicingand training are necessary in order to present delicate make-up design more quicklyand to meet the criteria of the license examination. With the help of computergraphic software and graphic tablet which similar to hand drawing, students canpractice many times to try different color matching methods and brush strokes andimprove their drawing skills rapidly. Then by comparing and analyzing themake-up design works, the same brush stroke drawing tools can be summarized toestablish a database of professional computer software application tools formake-up design; and by recording the results of progressive make-up designexercises, the progress also can be tracked. It is hoped that the application of thisauxiliary teaching model can greatly improve the students' learning effectivenesson make-up design. In order to cultivate more students with excellent technology, itis necessary to change the traditional teaching methods of make-up drawing skill tomeet the needs of professionals in the job market.
台灣舊稱蝴蝶王國，但因近年來蝴蝶面臨的卻是更坎坷的未來，人類各種大型都市開發計劃、城鄉造鎮計劃、農業發展以及大規模的山地開發案、造林運動、等相關政策，嚴重改變了台灣原有的生態環境。為讓社會大眾更深認識台灣蝴蝶的機會，藉由「台灣蝴蝶紋路應用於生活創意商品設計」研究蝴蝶的紋路，並運用蝴蝶翅膀的繽紛色彩及美麗的紋路，結合了客製化、手繪設計及手工縫紉，呈現於手繪文創產品，賦予創新性的設計與思想意涵的結合，並喚醒國人對蝴蝶生態環境的關懷。
關鍵詞：蝴蝶、生活創意商品、文創產品
Once known as the Butterfly Kingdom, Taiwan used to be the country with the highest densityof butterflies. However, in recent years, due to environmental factors, such as metropolitanexpansion, urban-rural landscape planning, agriculture development, and large-scale deforestation,it may exceed biological tolerances for the butterfly species. Butterflies in Taiwan have faced ableak future ahead. This article aims to study the application of Taiwan butterfly patterns in creativeproduct design of cultural and creative products. The beautiful patterns and colors of butterfly wingsare largely used in the customized hand-painted or hand-embroidered cultural and creative products.Butterfly patterns enrich the connotation of cultural and creative products and arouse people’sattention on Taiwan’s butterfly conservation.
DOI 10.30001/JIES.202012_17(2).003
近年來LED 照明應用市佔率持續成長，大多數公共場域都採用LED 環保照明光源。在LED近年來LED 照明應用市佔率持續成長，大多數公共場域都採用LED 環保照明光源。在LED照明下，不同材質的色彩呈現會有很大的差異，從彩妝者立場來看，相同的妝容在戶外和室內不同的環境光源下，將會影響到彩妝色彩的視覺呈現，所以本研究將探討最容易影響彩妝色偏的因素。根據蒐集文獻後探討LED 光源可調控因素(色溫、照度、演色性)，相關研究顯示色溫比照度影響程度更大，其中光源情境差異最大為高照度、高色溫與低照度、低色溫，因此設定未來光源實驗情境為三種色溫(2700K、4000K、6000K)與兩種照度(750Lux、1500L
關鍵詞：彩妝、色偏、色溫、照度
- ABSTRACT
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In recent years, the market share of LED lighting application keeps growing continuously andenvironmental friendly LED lighting sources are widely applied in most of the public places. Thecolor rendering of different materials will be very different under LED illumination, and seeing fromthe aspect of color makeup users, the same makeup will have different visual presentation effectsunder different outdoor and indoor ambient lighting sources, thus this study will explore the factorsthat are most likely to affect the color cast of makeup. Based on relevant researches and informationcollected to explore and analyze the adjustable factors of LED lighting source (the colortemperature, intensity of illumination and color rendering), the research result shows that the colortemperature has greater influence than the illumination, and the largest lighting source situationdifferences are high illumination/high color temperature vs. low illumination/low color temperature.Therefore the lighting source scenarios setting of future experiment will be three colortemperatures(2700K,4000K,6000K) and two illuminations(750Lux,1500Lux).Based on researches and literatures reviewed, this study will explore the definition of each keywordand deduce the experiment numerical range of makeup color cast, color temperature andillumination to provide the data basis for future experiments and references for any later relatedcolor cast researches.
Keywords: Makeup, Color cast, Color temperature, Illuminance
DOI 10.30001/JIES.202012_17(2).004
- 5.
- 美髮產業教育訓練與經營行銷策略之探討美髮產業教育訓練與經營行銷策略之探討
- Discussion on Education Training and MarketingStrategies for Hairdressing Industry
- 呂昇莉Lu, Shen-Li 鄭奾淇Cheng, Shien-Chi 霍旻宏Huo, Min-Hong 陳俊瑜Chen, Chun-Yu
- 中文摘要
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近幾年多數的美髮業者除了不斷強化專業技術層面，同時，企業本身應該透過何種「教近幾年多數的美髮業者除了不斷強化專業技術層面，同時，企業本身應該透過何種「教育訓練」提升企業「經營行銷」之策略，以利符合市場需求與持續獲利，甚至影響品牌知名度，此議題都是值得關注探討。本研究訪談對象為新竹以北其個人精緻沙龍、大型精緻沙龍及大型連鎖店等十六位美髮相關經營者為例，針對「教育訓練」和「經營行銷策略」等相關十六項議題，進行質性深入訪談研究。再將其結果彙整以SWOT分析競爭優劣，此研究結論可提供為市場美髮業者其發展策略之參考。
關鍵詞：美髮產業、教育訓練、經營行銷策略
ABSTRACT
In recent years, most hairdressers have continuously strengthened their professional andIn recent years, most hairdressers have continuously strengthened their professional andtechnical aspects, and at the same time, what kind of "education and training" the companyshould use to improve the company's "management and marketing" strategy to meet marketdemand and sustained profitability, and even affect brand awareness. This topic is worthy ofattention and discussion.The interviewees of this research are sixteen hairdressing-related operators in Hsinchu,including their personal exquisite salons, large exquisite salons, and large chain stores, asexamples, and conduct qualitative analysis on 16 related topics such as "education training" and"business marketing strategy" In-depth interview research. Then summarize the results and useSWOT to analyze the advantages and disadvantages of the competition. This researchconclusion can provide a reference for the development strategy of the market hairdressingindustry.
Keywords: Hairdressing Industry, Education and Training, Marketing Strategy.
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DOI 10.30001/JIES.202012_17(2).005
發行單位 :中華美容經營管理學會
發 行 人: 曾俊明
總 編 輯: 林欣美
副總編輯: 吳錦生
編輯委員: 詹慧珊 陳德發 林維炤 林榮枝 徐照程 黃久秦
譚彩鳳 王婉馨 林恩仕 王銘富 葉曾欽 蔡豐仁
仇 敏 李明峻 王全祿 李仰川 顏國華 吳明芳 林智健
審查委員: 洪雪鳳 張嘉苓 何玉環 阮麗美 紀皖珍 楊彩華 張彩梅 林錚苑
許雅惠 邱筱婷 陳鳳如 張晉鑾 張賽容 江麗娟 陳麗珍
法律顧問: 英典聯合法律事務所所長 曾信嘉 律師
編輯製作: 美容科技學刊 編輯部
建議售價: NT$ 400/期
出版日期: 2020 年12 月
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